CopperBridge …Bridging the conversation bytes…For your Business!
CopperBridge is a confluence – of maverick designers, experimental marketers, Off-beat strategists and unbridled ideas… So, welcome to the CB Blog….We will share what we practice…so that you can carry...
View ArticleCreating Brand Ambassadors ….Part 3
Make friends with cynicism… Negatives matter more than on-face approval.. If you have won over your harshest critics, the market is almost yours to be had… I am not asking you to be defensive against...
View ArticleConversion Tips That Guide Your Online Business
Some basic elements are very essential to the conversion rate of any landing page, and needs to be kept in mind right from the start. Here is a track list that will help you make and maintain a...
View ArticleWill Google Come Clear? PPC Advertisers cry foul!
Google, the highest revenue earner in the on-line world, seems to have put itself in dire straits. Three European web sites alleged Google of anti-competitive behavior and said that, the Internet...
View ArticleIs Google Being Evil Again???
What happens when you search for “PPC Service” in Google and find “Pocket PC Services” displayed as the inaugural result. As a customer you might just go through the remaining results, that catches...
View ArticleSearch Budget Presentations
Times, when most marketers are having trouble getting the CEO’s understand and interested in search. Any CEO, in fact, would hardly be willing to care about search marketing, as the way he sees it are...
View ArticleSEO vs PPC: What Helps the Conversion Ratio Better?
SEO Vs PPC has been a long standing subject of many debates. Which strategy gives better results? When it comes to web presence, SEO or PPC which is more effective? Honestly the answers to these...
View ArticlePPC for Small Business Owners (SMBs) – The booster pack!
Over the last 36 months, we have been offered the opportunity of brainstorming PPC campaign management issues of various flavors. After some time, we started maintaining issue logs of our client’s PPC...
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